Sign inStart creating →
Start with the decision in front of you

What do you need to decide next?

You do not need to use every framework or tool at once. Choose the uncertainty that is blocking the product, get evidence, then move forward.

DemandOfferMessageValidateBuildLaunch
I have an idea

Is this product idea worth testing?

Score urgency, buyer clarity, demand evidence, access, outcome value and delivery fit.

I have signals

How strong is my validation evidence?

Rate buyer proximity, commitment, recency, repetition, independence and economic signal.

I need proof

What should I test next?

Generate a focused validation experiment against the weakest Demand, Offer or Message assumption.

I know the outcome

What format should I build?

Compare guide, template, mini-course, course, cohort and membership against the job to be done.

I have an offer

Do the pricing and unit economics work?

Model buyers, refunds, fees, contribution, break-even sales, target sales and required audience.

I want the whole picture

Where is the product weakest?

Run the 12-question Sellable Product Score across Demand, Offer and Message.

Already have meaningful evidence?

Carry the validated direction into the full Demand → Offer → Message → Validate → Build → Launch workflow.

Continue in Product Engine →
Prefer a printable worksheet?

Use a stage-specific playbook.

Demand

Interview script

Uncover current behavior and alternatives.

Offer

Offer canvas

Write the buyer, outcome, scope and reason to choose it.

Validate

7-day sprint

Run one focused evidence-gathering cycle.

Launch

Readiness scorecard

Check critical gaps before release.