7-Day Product Validation Sprint
One week. One risky assumption. One defined behavioral signal. The goal is a better decision—not a vanity metric.
Pass signal before you start
Write the behavior or evidence threshold that would justify the next investment.
Day 1 — Define the risk
Write one assumption that could make the product a bad investment. Define what evidence would change your mind.
Day 2 — Recruit qualified buyers
Choose a buyer source that matches the real audience. Favor relevance over volume.
Day 3 — Observe current behavior
Collect stories, alternatives, spending, searches, workarounds, and triggering situations.
Day 4 — Present one proposition
Show a narrow offer or message without changing multiple variables mid-test.
Day 5 — Ask for commitment
Use a behavior appropriate to the risk: reply, booking, application, deposit, pilot, checkout, or another meaningful next step.
Day 6 — Score the evidence
Judge buyer proximity, behavioral commitment, recency, repetition, source independence, and economic signal.
Day 7 — Decide
Continue, change, or stop. Write the reason before adding more scope.